Web Design for SEO
You’re website is built; now you are ready to start optimizing it and tweaking it for success, and you’ve come to the right place!. So much has changed over the years, and you can be it will continue to change, probably as quickly as I’m writing this, so let’s stick to the essentials and the basics that have been proved effective, and seem to withstand any of the quirky trends that come and go.
Web design for SEO is simple; it means you optimize the site for the search engines crawlers, that is, after you’ve optimized it for your visitors, and only after. Simple things, such as how you write out your META tags, including ALT text for your images or how you layout your landing page can all impact your rankings, your success, and your reputation.
You want people to land on your site finding everything they need right at their fingertips right? So, when you are creating your page, consider the layout and how easy it is to navigate for your users. Notice how the headline is nice and bold, the call to action clear and inviting and how the page is simplistic in design and offers plenty of text that is easy to scan? That is what you are looking for, a page where people arrive and know exactly what they are looking at, where to go next, and how to get there.
Now, consider Google, or other search engines for that matter. They are machines, not humans? So, how do they navigate your site? The simple answer to that is through your content and text. This is where tags, descriptions and content become so crucial, without it, Google is blind to your site!
Don’t let all of this information overwhelm you. These sections are designed to help you step-by-step, so you can not only follow the strategies, but so you’ll understand them. Understanding them can help you implement, tweak and even create some of your own strategies, then you can come back and teach us a thing or two…we always enjoy input from our readers!